China terminal enterprises to "connect the infinite, SMOOTH OPERATOR" concept as the core
China terminal enterprises to "connect the infinite, SMOOTH OPERATOR" concept as the core
China terminal brand franchise is built on the memory network model of cognitive psychology. Cognitive psychology holds that the memory of a person is like a net. There are many nodes that have a connection. Each node is a memory unit, which is used to express a fixed point of each message, such as a concept or a range. The category of a product, the name of the product, or the property of the product can be regarded as a node of the consumer's memory. Each node in the memory has its own name, such as product name, product name, product attribute name, and so on. Contact is a meaningful connection between the nodes, when a person in the two nodes in a meaningful way to carry out information processing, the link between the two nodes is established. When a connection is formed, the connection and the node can be activated. Activation is the process of expressing the content of a node or link to another node, and a node's activation can spread quickly to other nodes. In the process of brand alliance, the category, name and attribute of each brand are related to each other, which makes the brand form an organic whole, and may trigger a series of reactions.
China brand alliance is a kind of brand management strategy in recent years. It provides an opportunity for the enterprise to gain greater competitive advantage, and can realize the win-win situation between enterprises. The direction is right, to see the success of the enterprise alliance will always involve a huge amount of assets and income, but most companies are unable to quantify the dilemma of cooperation, so the two sides should establish a clear relationship between the test table.
China high current terminal alliance to connect the infinite and smooth on the idea of, in the application of the brand union must understand the connotation and theoretical basis, and co branded products information, material procurement, technology exchange.
"China terminal enterprise alliance" take corporate voluntary, autonomy and self-government and seal way to communicate, to have the goal of sustainable development of enterprises provide an experience and resource sharing platform, through such exchanges and cooperation for regional or enterprise to bring greater social and economic benefits. Members of the enterprise can work together with the major industries B2B e-commerce online trading platform to carry out in-depth dialogue, such as the 2010, the electrical industry is a dark horse? Terminal China market will go from here on the social, corporate, brand issues, alliance members of the enterprise does not charge any fees, plans to hold 6 member meetings annually, each of the regional business led group to do.
China's development is rapid, and the problem is followed. Especially in the technology of relatively low value-added low-end terminal products in the market, lower prices competition situation is quite common. The industry believes that the fundamental cause of the low price competition is blind investment, overcapacity, oversupply. On the one hand, due to the low investment threshold, resulting in a large number of enterprises into the industry, resulting in the industry's excessive". The production capacity of these industries exceeded the market demand, there is a serious excess. On the other hand, due to the low "threshold" is not only industry concentration is getting lower and lower, and make part simply do not have the production capacity, quality control and detection means necessary "workshops" can occupy a place in the industry, become a fake and shoddy, shoddy, steal workers reducing material, shoddy cable products of origin, and with lower sales price means disturb the market competition order, aggravated disorderly competition in the industry.
At present, China's large current terminal terminal has experienced more than 20 years, has made considerable development, but still not out of the vicious circle, and the world's top business compared to a big gap. There are many problems, such as low industry concentration, the number of enterprises, the size of small scale, the scale economy is far from enough, the lack of independent innovation ability and product structural contradictions and so on. Although there are these problems, but China's cable industry is facing a new opportunity to take off, that is, in the development of a rapid increase in their core competitiveness.
Along with the world economic situation changes, the terminal station of our country is faced with the reorganization and shuffling. Especially in recent years, China's economic development in the face of energy, power shortage bottleneck problem, the state continues to increase investment in electricity, so that the industry has entered a period of rapid development.
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Classification of large current terminal